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WD PARTNERS

User Testing/Focus Groups

While working at WD Partners in Columbus, Ohio, in collaboration with other designers on the team, I created a new identity for the brand Anchor Hocking. I helped moderate focus groups, and used the research to assist in rebranding, new packaging, and display design. After the new design was chosen, I created trade show graphics for the launch

Packaging Concepts & Process

Final Rebranded Product

Lauch at the International Home + Housewares Show 2017, Chicago

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